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New structure and graphic design rooted in fresh, clean scent and raw natural beauty reflects modern masculinity.
February 8, 2022
By: Lianna Albrizio
Associate Editor
Consumers don’t have to be Irish to love the fresh, clean scent of Irish Spring soap. Since the brand’s introduction in 1970, Colgate-Palmolive has boasted the distinctive original fragrance of the enduring green and white deodorant bar soap targeted to men who want to smell good. Since then, the brand has added several scents and products including body washes. Looking to expand its appeal to a younger male consumer, Colgate-Palmolive tapped creative agencies Chase Design Group and Tin Horse...
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